As a new company you have to make yourself and your products or services known on the market. Now it’s time to think about your marketing plan. Developing a relationship with your customer is one of the most important parts for every business owner. A solid marketing sales plan can be what sets your business apart.

Your objective: monetize the traction generated by marketing for higher sales and higher profit.

Your strategy: marketing plan + smart monetization = success

Write your marketing plan in the following manner:

  • [Company Name] is in the business of [provide 1-2 lines describing your company]
  • Define your target customers
  • Define your unique selling propositions
  • Define your distribution strategy
  • Define key offers and sales promotion schemes
  • Define online marketing strategy
  • Define traditional marketing strategy
  • Define your strategies to increase conversion rates
  • Define your strategy on maximizing the sales transaction value
  • Define your specific efforts for maximizing customer value
  • Specify key financials, leads and revenue results from your marketing efforts
Key Questions
  • Who is the target customer and how are you addressing them in your plan?
  • Why do you think the chosen marketing channels are the best option for your business?
  • What is your competition marketing plan? Provide analysis, references and results.
  • Does your marketing strategy communicate with clarity? Are there still any issues you need to address
  • What is the unique value proposition of your plan? What are your features, benefits, price, product and value for money?
  • Which advertising measures are you going to take up to introduce your product /service?
  • Which advertising media or material are you going to use?
  • What about your schedule and important milestones?
  • How much of your budget are you planning to use for this?

Make a copy using Google Docs-> File->Make a copy option.

Additional Tips:

  • Think about sales promotion campaigns which you would like to implement, such as developing a logo, setting up a website, placing advertisements, press relations, and consider what sort of budget you plan to use
  • Look for measures which fit in with your time contingent and your budget and those which promise the maximum success
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