Now you have comprehensive ideas about products and services, value proposition, target customers, marketing, and sales plan. The next step for you is to define your operations plan that will help you deliver your plan to the customer. Your operations plan should contain the details about the key partners, activities, and resources you will require for operating your business. In short, it describes how the work will be done, the workflow from input to end results, including the resources that will be used along the way.

While strategic planning provides the vision, direction and goals for the business, operational planning translates that into the everyday workflow of the business that will hopefully produce the outcomes defined by the strategy. Simply put, operational planning is the conversion of strategic goals into managed execution. It deals specifically with the internal operations and resources necessary to produce your company’s product or service.

An operational plan should typically address the following:

  • Where are we now?
  • Where do we want to be?
  • How do we get there?
  • How do we measure our progress?
Key Questions
  • Identify key resources such as office space, facilities, equipment and supplies needed for you to operate the business
  • Identify partners, associates, and collaborators that you will require to get your business in the market and support it
  • What kind of organization structure will be required to execute your plan? Your team hierarchy and structure should be defined based on the complexity
  • Your staffing needs. How will you hire, train and retain your staff
  • What will be your strategy for firming up the key partnerships for your business?
  • How will you scale up and down based on the market response and growth of your business

Make a copy using Google Docs-> File->Make a copy option.

Additional Tips:

  • Give details of your business location and say whether it is suitable or not for your product or service
  • Show how you plan to cope with the operational side of change and growth in your business
  • Reduce the risks where possible, and prepare contingency plans where necessary
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