The Executive Summary contains a short outline of all the important aspects of the Business Plan Investors in particular read executive summaries before looking at the rest of a plan in order to determine whether they are interested in this business and want to learn more about it. Numerous business plans are submitted to lenders every week. Not all of these plans are reviewed in depth. In fact, only a small fraction of them are read beyond the executive summary.
Therefore, even though your whole business is well described later on, a short summary highlighting the key points of your business plan helps to persuade the reader to study the complete document, thus greatly enhancing the chances of obtaining the financing you are looking for.
The Executive Summary should
- be written in clear and simple language
- also provide non-expert readers with an immediate understanding of what the core of your intended start-up is about
- contain the most significant information from your business plan
- What is your business idea? How unique is your business idea?
- What is your dream, purpose, mission and vision of your business?
- Description of the products and services
- The marketing strategy and a plan to generate revenue from marketing
- Well-researched and business relevant insights on the market size and growth potential
- Current business position (if any) i.e. its legal form of operation, the principal owners, patents, trademarks
- A brief summary of the funding requirement, source of funding, and the fund utilization plan
- Your plan on turning the company profitable
- Which people make up the management? What experience and expertise do they have?
Make a copy using Google Docs-> File->Make a copy option.
It should be possible to read and understand the Executive Summary in 5-10 minutes
Test it – ask people to read it who have no previous knowledge about your business idea and its technical or scientific background.
- Later you can attractively design it using colors, graphics, layout as need be