God is the ultimate recipient of all the services done to every living being

You face for types of living being:

Happy being who do good, live well and win hearts.

Sad people who are always regretful for their past, unsatisfied for their present and fearful about their future.

Virtuous people are always satisfied with their present and always prepared for opportunities.

Sinful beings who are surrounded with lust, gluttony, greed, laziness, wrath, envy and false pride.

In Chapter 12 verse 13-14, God Krishna explains Arjuna about how to deal with these peoples in life.

अद्वेष्टा सर्वभूतानां मैत्रः करुण एव च ।
अद्वेष्टा सर्वभूतानां मैत्रः करुण एव च ।
निर्ममो निरहङ्कारः समदुःखसुखः क्षमी ॥ १२-१३॥
सन्तुष्टः सततं योगी यतात्मा दृढनिश्चयः ।
मय्यर्पितमनोबुद्धिर्यो मद्भक्तः स मे प्रियः ॥ १२-१४॥

He, who has no ill-will for any being, who is friendly and compassionate to all, who is free from the sense of egoism, and is even-minded in pleasure and pain, forgiving, ever content, self-controlled, unshakable in determination, with mind and intellect dedicated to Me-a Yogi, My devotee, is dear to Me.

Here God Krishna has combined the happy and virtuous into one category and asked his true devotee to conduct them as their friend and treat the sinful and sad people compassionately.

Therefore the Lord declares that the devotee, who has dedicated his mind and intellect to him, is loving to him. No one else at all can be loving to God besides such a devotee.

0

How do you remind yourself of your duties

You love to keep setting the goals, targets, agendas, and duties, yet caught up in the day to day urgency, you keep forgetting it. Have you ever asked yourself about why it happens?

Arjuna decides to fight the war. He invites Lord Krishna to become his mentor and charioteer. When he approaches the Warfield, seeing his relatives, friends, and acquaintances gathered there to kill each other, he gets infected by the delusion. He tells Krishna “It would, indeed, be better for me, if the sons of Dhrtarastra
armed with weapons, killed me in battle, with me, while I will be
unarmed and unresisting.” BG.1.46

Many people support the arguments presented by Arjuna citing the reason that we live dutybound in this world to safeguard the well-being of our families and relatives. You may not agree with the point of view of Lord Krishna reminding and convincing Arjuna of his duties.

While your mind is mostly occupied to fulfill the needs and wants of yourself and your loved ones, but the love of God is always directed towards the welfare and benediction of all beings. The fact is, that Lord Krsna did not make Arjuna wage war. He reminded him of his duty only. It was Arjuna, who had invited Lord Krsna, to the war front. But seeing his kinsmen on the hostile side, he was turning away from his duty.
Remind yourself of an incident when you planned to go to some place, but by mistake, you are going in the opposite direction. You then happen to meet a person whom you request to guide you with the direction. The latter,
tells you that you have taken the wrong direction, so you should turn back. Here, the person shows you the right direction.

If you are failing constantly in achieving your set goals, targets, plans or objectives; find a mentor like Lord Krishna who can keep reminding you of your direction whenever you have forgotten or lost your path.

0

Doing business as successful business owners do

Every entrepreneur starts their business having world-changing ideas…

  • An invention that has come out of your good imaginative thinking.
  • An artful creation which can allow the customer to see the soul of the creator through his work
  • A messaging platform that will bring people of the world closer to each other
  • A pathbreaking technology that will spread like fire
  • A product that will solve the real problem for real people
  • A unique service that will deliver a meaningful and delightful customer experience
  • A framework that will change things to become more accessible and seamless
  • A global platform for sharing information and starting a community of common interests

And because of all the cheap, affordable and no-barrier to start; anyone can whip up a website, set up a business page on Facebook, change profile on LinkedIn and claim to be a business owner in few hours.

But, the fact of the matter is 9 out of 10 startups fails. Close to 100M startup starts every year, 80% of them won’t survive over 18 months. Less than 4% grow over $1M in revenue and survive for 10 years. Less than 1 in 1000 past over $50M in revenue.

CB Insights analyzed the posts written by startup founders on various blog sites to pinpoint the reasons they believe their company failed. They found that number-one reason for business failure is the lack of a market need for their product.

  1. No market need
  2. Ran out of cash
  3. Not the right team
  4. Get outcompeted
  5. Pricing/cost issues
  6. User un-friendly product
  7. Product without a business model
  8. Poor marketing
  9. Ignore customers
  10. Product mistimed
  11. Lose focus
  12. Disharmony among team/investors
  13. Pivot went bad
  14. Lack of passion
  15. Failed geographical expansion
  16. No financing/investor interest
  17. Legal challenges
  18. Didn’t use network
  19. Burn out
  20. Failure to pivot

Credit: CB Insights

So the question is how would you grow your business without drowning into the sea of failures…

  • People like your product. Because if they like it, they will trust which will lead to buying.
  • Once they buy, you will be able to build the relationship with your customer.
  • You serve your value proposition so irresistibly in front of your customer that they understand what they are buying and they know it’s value.
  • Your customer has confidence in your product and comfortable in trying out your product.
  • The customer is convinced about the product fit of their need. They know that it is going to enhance their happiness and improve life.

Top of that the stiff competition is making it more difficult to survive and thrive in the open marketplace keeping you stuck doing business at shoestring margin, and burning the midnight oil to keep the business running.

Tired of this endless fight 90% of business owners are shutting down their door and enrolling their name in the list of 90% failed startup graveyard.

I am writing this guide pouring in my over 25 years of experience working for global corporations, running my own startup for last 8 years and mentoring/coaching over 15000 entrepreneurs across India.

My sole objective is to bring together the proven strategies, a new perspective, and field-tested tools so that, you can take advantage of these tools to launch, build and grow your business and live a healthy lifestyle.

I want you to take a leap forward to grow your business. Use this guide to crack the code on profitably managing your business like a pro.

And using this guide …

I want you to be aware of what’s coming in your business, what it may mean for you to capture the market opportunity, and where things could be headed for you to earn the income and lifestyle you dream for yourself and your family. I want you to be able to make an informed decision about the facets of your business so that you can reach new levels of success and profitability.

Sound good?

Look forward to getting the next article in this series aimed to channelize yourself to be fully committed to your dream, vision, mission, and purpose.

3

Build the shared understanding of your business with Executive Summary

The Executive Summary contains a short outline of all the important aspects of the Business Plan Investors in particular read executive summaries before looking at the rest of a plan in order to determine whether they are interested in this business and want to learn more about it. Numerous business plans are submitted to lenders every week. Not all of these plans are reviewed in depth. In fact, only a small fraction of them are read beyond the executive summary.

Therefore, even though your whole business is well described later on, a short summary highlighting the key points of your business plan helps to persuade the reader to study the complete document, thus greatly enhancing the chances of obtaining the financing you are looking for.

The Executive Summary should

  • be written in clear and simple language
  • also provide non-expert readers with an immediate understanding of what the core of your intended start-up is about
  • contain the most significant information from your business plan
Key Questions
  • What is your business idea? How unique is your business idea?
  • What is your dream, purpose, mission and vision of your business?
  • Description of the products and services
  • The marketing strategy and a plan to generate revenue from marketing
  • Well-researched and business relevant insights on the market size and growth potential
  • Current business position (if any) i.e. its legal form of operation, the principal owners, patents, trademarks
  • A brief summary of the funding requirement, source of funding, and the fund utilization plan
  • Your plan on turning the company profitable
  • Which people make up the management? What experience and expertise do they have?

Make a copy using Google Docs-> File->Make a copy option.

Additional Tips:

  • It should be possible to read and understand the Executive Summary in 5-10 minutes
  • Test it – ask people to read it who have no previous knowledge about your business idea and its technical or scientific background.
  • Later you can attractively design it using colors, graphics, layout as need be
1

How to write perfect company description

The Company Description section of your business plan typically outlines vital details about your company, such as where you are located, how large the company is, what you do and what you hope to accomplish. It describes the vision and direction of the company so potential lenders and partners can develop an accurate impression about who you are.

Begin the company description section with a paragraph that captures all of the vital information about your company. Imagine you are giving an elevator pitch about your company and want to express the key characteristics in just a few sentences. Use the same thought process for your introductory paragraph.

Describe your business and paint a clear picture of its functionalities

  • How will you get what you want?
  • How will you market your business?
  • How will you generate user experience?
  • What will be your unique selling point?
Key Points
  • A powerful opening quote which serves as a summary of your business
  • The description of the industry category your business belongs to
  • Description of the problem statement
  • Description of the business operations with specific relevance to the problem statement
  • Communication strategy with your customers
  • Description of the scale and future expansion of your business
  • The resources you need and the hiring procedure of various job functions
  • The competitive advantage of your business

Make a copy using Google Docs-> File->Make a copy option.

Additional Tips:

  • Show a clear understanding of the business you want to be in
  • Clearly describe what market needs your business will be fulfilling.
  • Explain why you believe your business will be successful
1